Some people call the customer journey a sales funnel.
Are you confused about what a funnel is?
Do you have free products, mid tier products, and high ticket products?
Are you feeling like people aren’t really converting into the high ticket products as much as you would like?
Or people are engaging with you a lot with your free content, but it’s just not converting to sales?
This blog is my take on funnels.
First thing’s first.
I want to clarify that this blog is not about fancy, automated, expensive software. Those kinds of sales funnel management tools are awesome if you can afford them and if you know how to use them. The best way to create a funnel if you haven’t already got one is to start from scratch. Don’t invest in an expensive, fancy software if you don’t really know how to use it best. I manage my sales funnel using all free tools, and while it’s not all automated, it totally works; I get paying clients, and I am growing my audience all the time.
Some people are worried that they don’t have a funnel. I can tell you, if you have ever had a client, you have a funnel. If you haven’t even had a client, but you have started to setup your Facebook page and website, you already have a funnel. Maybe it’s not working for you. If you have branched out and bought one of those fancy, automated software, then you definitely have a funnel, but you want to hurry up and put it to use, because that thing is probably costing you, and you want to get some return on investment as soon as possible.
If you have had a client, your funnel is basically just the way they found out about you. It could be word of mouth. They might have met you in person. They might have been recommended to you by someone else or found you by a Facebook ad or seen you in a group and liked what you said. These are all top of funnel actions that you can easily do for free without a fancy software.
I really don’t like the word funnel. I think the funnel concept is great as a metaphor; because of the physical shape of a funnel – a lot of stuff goes in the top, a little bit of stuff comes out of the bottom. I just find the word a little bit gross and weird. I like to call it client pathways or client journeys. That is what is really going on. Also, the shape of the funnel is great, but sometimes you need to think from the bottom of the funnel up to get your funnel really working properly. I’m going to be starting at the bottom of the funnel.