Reframing your content creation.
Sometimes it feels really hard to sit down and create content for your business. There are all the “have to’s” and “should’s”. Plus, you know you want to but actually making content can feel horrible and torturous.
I have been doing a lot of content creation lately for myself and as a social media manager for clients and I totally understand how hard it can be to get into the creative flow and actually make that post (or 10). I have had to reframe my own personal content creation process so that I can do it at all. I often have to support my clients and re-frame content creation for them. So today I wanted to share that process with you
Tapping into your creativity
First things first.
You can look at your content creation as a creative activity.
I personally love having a creative practice and embrace myself as a creative person. But for some reason, when I sit down to make posts for my social media, it doesn’t feel juicy and creative.
What I find is often the problem is that I have been sitting at the computer for hours before I finally get around to making content for my business. By that stage I’m creatively dry and not juicy. So, I’ve been thinking about what I would do if I was going to approach my painting or drawing practice. I love to burn some funky white sage or look at my crystals and connect into my body before I paint, so I recommend doing whatever it is that makes you feel good before you create. Do it just before you create your social media posts.
Number one, so you can create something beautiful.
Number two, because your energy gets embedded in what you create and that energy ripples out into the world.
If you have made posts in duress or with bad negative energy, that energy gets embedded in your post and goes out into the world. That is not really very good for your business or your practice of love.
Secondly, I like to think of content creation as a way I can give without being paid and being simply of service.
A lot of people have trouble charging for their services because they feel like it comes so naturally for them. I wonder if you can channel that desire to selflessly serve into your content creation and then gladly receive money for your services. This is the time to give generously without thought of reward. Number one because it’s good for you. And number two because the more you give to your peeps, the more they love you up. It speeds up conversion (in horrible marketing speak) and it just lets your heart energy flow out into the world.
Those are my two main tips for reframing your content creation.
Number one, sink into that creative process
Number two, let your generosity and love of service flow.
I wonder if you can pull these two off. I bet you can.
Let me know in the comments below.
Do All of Your Content Creation in 2 Hours a Week
Are you tired of getting sucked into the Facebook vortex?
Endlessly scrolling and forgetting what you even got on there for.
This could be for you.