What an email list is
An email list is:
A collection of email addresses and personal contact details people agree to give you so you can send them marketing communications.
A special use of email that allows you send information to many people at once
A way to build relationships with people who don’t know you so they can get to know you and possibly become clients one day.
An opportunity to sell your products and services to people who are interested in what you have to say and what you offer.
An account you open with an email marketing service like MailChimp, ActiveCampaign, ConvertKit etc that enables you to send marketing information to people who have given you permission to do so
A way to deliver a free eBook or video training series.
Some email list terminology
Subscriber: a person who has given you their email and other contact details based on the understanding that you will be sending them marketing information
Unsubscribe: when a person decided to stop receiving emails from
List: collection of contacts grouped according to your criteria
Campaign: the word often used by email services for a single email that gets sent out to a list or multiple lists
Opt-in: when someone agrees to be on your list as a subscriber; (also) a free gift given to new subscribers as an enticement to join an email list
Legal note for Australians
In Australia, it is necessary to get explicit permission from contacts to receive marketing materials from you.
So, for instance, if you have a list of client email addresses you can’t send them marketing emails unless they’ve opted-in. Opting in requires that you ask them if they would be willing to receive emails from you of a marketing nature and then they must click or tick a box to opt-in.
In the US they have an opt-out approach i.e. people are considered to be subscribed and willing simply by providing their emails and must click or tick a box to opt-out.
This is not the case in Australia.
People MUST opt-in.
Don’t worry, if you are using an email service like MailChimp, ActiveCampaign, AWeber or ConvertKit this process will be fulfilled by the robots/sign up workflow.
But you mustn’t send marketing emails to old clients unless they have given you permission.
What is it for
An email list is a way to send bulk emails to people with buttons, links, videos, blog previews, text, social media shares and more. You would have received them from large companies so you have been on the receiving end (probably way more than once).
It’s a way to have discussions, share information, position your self as an expert, give to your tribe, get more people viewing your videos, let people know about your services and products and any promotions you are having.
It’s also got a higher conversion rate than social media and that’s because people are already interested in you and your business by the time they sign up. They want to know more! Plus – you land right in their inbox – you don’t have to outsmart the Facebook algorithm just to get seen.
So you can go nuts and get free serving them beautifully and giving them some gold nuggets because these are your potential customers.
Now, how do you get one?
Stay tuned for the next instalment of the Email List Building blog series. Remember, you can make sure you get reminders about the next eight blogs about email lists by joining the #bertaMarketing Updates HERE: