Many people feel pressure to post on social media every day. But is that really the best way? Let’s talk about a better approach to managing your social media presence.
People think that maybe you need to post daily, and I just think that’s not very sustainable.
I think it’s more important to be consistent.
The truth is, posting every day can be too much work. Instead, what really matters is being consistent with your posts. When posting is easy, you’re more likely to keep it up.
In this guide, we’ll cover:
- Simple ways to use Canva for creating posts
- How often you should really post on social media
- Tips to make posting easier and more consistent
We’ll help you find a posting schedule that works for you without burning out. The goal is to make your social media manageable and effective.
Understanding the Facebook Algorithm: Engagement Over Quantity
Let’s talk about how Facebook shows your posts to people. Things have changed a lot from the old days when posting often was key.
The algorithm’s basically a really complex mathematical equation that decides who sees what post.
How the Algorithm Works
Think of the Facebook algorithm as a smart helper. It picks which posts to show to which people. Here’s what makes it choose your posts:
- Likes and reactions from your followers
- Comments on your posts
- How much time people spend looking at your content
- How recently someone has looked at your posts
What Really Matters
The algorithm cares more about how your audience responds to your content than about many other things, really.
Here’s the simple truth: It’s not about how often you post. It’s about how people react to what you share. When someone follows your page and:
- Likes your posts
- Leaves comments
- Spends time reading
- Comes back often
Facebook will keep showing them your content. But if they don’t interact, Facebook might stop showing them your posts.
Why This Matters for You
This is good news! You don’t need to post every day. Instead, focus on making posts that people want to engage with. When your followers interact with your content, Facebook will show them more of what you share.
Finding Your Posting Sweet Spot: Quality Over Quantity
Why Daily Posting Isn’t Always Best
Posting every day might seem like a good idea, but it can lead to problems. When we try to post daily, we often end up making posts just to fill space. These posts usually don’t interest our audience much.
You’re better off to find an amount of posts per week that is really where you feel really energized about posting, and it’s really meaningful and real.
Finding What Works for You
The best approach is to post when you have something real to share. Here are some great ways to connect with your audience:
- Share behind-the-scenes looks at your business
- Offer free tips and advice
- Post about your actual experiences as a business owner
- Share content that truly helps your followers
Keeping Your Business Profile Active
You don’t need to post every day to show you’re in business. A few good posts each month can work well.
You only have to post maybe a couple of times a month so that people can see you’re an active business, you’re still posting, you’re alive, they can see that something’s happening there, but it has a pulse.
Why Less Can Be More
When people look at your business profile, they mainly want to see that you’re active. A post from two weeks ago is fine – it shows you’re still in business. But if your last post was a year ago, people might wonder if you’re still around.
The Key to Success
The secret is finding a posting schedule you can stick with. It’s better to post less often with quality content than to burn out trying to post every day. Pick a pace that feels right for you and your business.
Leveraging Canva for Effortless Content Creation
Want to make social media posts quickly? Canva has some great new tools to help! Let’s look at how you can create engaging content in just minutes.
You could possibly batch three posts in about I’m just thirty minutes, really, if you have some templates.
Quick and Easy Templates
Canva now offers three main types of templates you can use:
-
Carousel Posts
- Perfect for teaching your audience
- Works well on Instagram and Facebook
- Lets people swipe through multiple images
-
Quote Graphics
- Great for sharing testimonials
- Shows how you’ve helped others
- Can include customer names or stay anonymous
-
Promotional Posts
- Share your services or offers
- Announce upcoming courses
- Tell people how you can help them
Making Posts Your Own
You can easily customize these templates to match your style:
- Change the fonts to match your brand
- Adjust colors and layouts
- Add or remove elements as needed
Turn Static Posts into Videos
Here’s a simple trick to get more views:
- Add animation to your words
- Include music on Instagram or Facebook
- Get better reach with video content
You can actually access this template, in the description or, just comment and ask me where the link is, and I’ll hand it over to you.
Using Canva’s New Features
Canva has added some helpful tools:
- Sheets (like Google Sheets)
- Content planner templates
- Easy-to-use design features
These tools make it simple to plan and create posts that look great. With just 30 minutes, you can make several posts for your social media.
Exploring Canva Templates: Carousels, Testimonials, and Promotions
Let’s look at some handy templates in Canva that can make your social media posts look great. It’s easier than you might think!
Finding Templates in Canva
Here’s how to find the perfect template:
- Go to “What to design today” in Canva
- Click on “Templates”
- Type what you’re looking for in the search bar
Types of Templates You Can Use
1. Carousel Posts
A carousel, you know, that’s it’s one when you post on Instagram multiple images on Facebook and people can swipe across to go through.
These are great for:
- Teaching your audience something new
- Sharing step-by-step guides
- Showing multiple photos in one post
2. Testimonial Templates
- Perfect for sharing customer feedback
- Lots of beautiful designs to choose from
- Easy to customize with your brand colors
3. Promotional Posts
Promoting your business doesn’t have to be giving a discount. It can just be letting people know what it is that you do.
Use these to:
- Share your services
- Tell people about what you offer
- Highlight your expertise
Content Planning in Canva
Canva now offers spreadsheet-style planners that help you:
- Collect post ideas
- Store pictures you want to use
- Write captions ahead of time
- Work with team members
While this planning tool might not be for everyone, it’s especially helpful when:
- You work with a team
- You need to plan content ahead
- You want to keep track of your ideas in one place
Remember, these templates are just starting points. You can change them to match your style and make them your own!
Content Planning and Scheduling: Tools and Best Practices
Let’s walk through how to plan and schedule your social media posts the easy way. We’ll look at the best tools to use and why.
Step 1: Choose Your Scheduling Tool
While Canva offers scheduling, there’s a better option:
I actually like to have complete control, and I don’t really want to. So I will go into Facebook, and I would use their business suite tool.
Step 2: Access Facebook Business Suite
Here’s how to find it:
- Go to business.facebook.com/latest/content-calendar
- Or type “Business Suite” in your browser
- Look for the planner and content creation tools
Step 3: Plan Your Content
The Business Suite shows you helpful information:
- Your past posts
- How often you post
- Best times to post based on when your followers are active
- A calendar view of all your content
Step 4: Schedule Your Posts
To schedule a new post:
- Click “Create Post” at the top
- Choose from suggested best times to post
- Upload your photos or videos
- Write your caption
- Pick when you want it to go live
Step 5: Use Multi-Platform Posting
A big advantage of Business Suite:
It will post to Instagram and Facebook at the same time, and it’s more reliable.
Tips for Success
- Save your Canva designs with easy-to-find links
- Use the calendar view to space out your posts
- Pay attention to the suggested posting times
- Keep your content organized in one place
This method helps you stay organized and post at the right times. It’s more reliable than using Canva’s scheduling tool, and you get better control over your content.
Wrapping Up: Sustainable Social Media for Solopreneurs
We’ve covered a lot about making social media easier and more effective. Let’s wrap up what we learned:
Key Takeaways
- Post consistently rather than daily
- Use Facebook’s algorithm to your advantage
- Create content quickly with Canva templates
- Schedule posts through Facebook Business Suite
Extra Resources
Want to learn more? Check out these helpful tools:
- Canva templates in the video description
- Additional video about sharing Canva posts on Facebook
- Facebook scheduling tool guide
Next Steps
You now have the tools to:
- Make engaging posts quickly
- Plan your content ahead
- Post at the right times
- Keep your social media manageable
I hope you, having a beautiful day, and I look forward to seeing you soon.
I hope this was helpful, and I look forward to connecting soon.
