Whether you are online only, bricks and mortar only, service based or product based and whatever mix of those 4, there are some things I recommend ALL businesses set up FIRST.
Obviously, every business has distinct needs and every industry has different recommendations that I would make. The recoommendations in this post apply to EVERYONE 🙂
This post if for you if you are very new to it all and you haven’t set up very much or you’re wondering what to focus on FIRST.
If you already have a website and Facebook you would probably benefit more from my other post about the next steps after Facebook and website set up which you can read here:
Now, if you’re at the very beginning, what do you need?
I have explained it all here in this video below:
Or if you’re out on a walk or folding washing you can listen to it here:
Listen to the blog here
#1 Facebook Business Page
Whether you want to be active on Facebook or not, I still recommend that everyone set up a business page for your business. NOT a personal profile, but a PAGE.
If you want to really focus on your website for ownership issues, or you just don’t like Facebook, I would still encourage you to have presence on the Face-beast.
Facebook pages show up in Google searches easily and a lot of people will search Facebook BEFORE they Google search.
If you aren’t really on Facebook becuase you love Instagram more – I would STILL recommend at least having a presence. You will thank me later 🙂
#2 Create a website
A website is a business asset. Everyone “Googles it” these days and if you don’t even have a simple one page site you are missing out on customers.
AND if you ONLY have a presence on Facebook you risk putting all of your eggs in one basket.
Having said that, I made $10k in my business before I had a website so it’s not the FIRST step but it is a VERY.IMPORTANT.THING.FOR.EVERY.BUSINESS. So get a website.
#3 Fonts
If you aren’t cashed up enough to see a graphic designer and get your branding created professionaly I recommend you choose at least 2-3 fonts that you are going to stick to for now.
One heading font
One sub-heading font and
One paragraph/body font
I recomend you check out Canva and find a design in their templates that you like then use the 2-3 fonts on that design.
You can always get professional branding later or change your fonts later. Just don’t change then every week or people won’t be able to develop a visual relationship with your business.
#4 Colours
Just like fonts, it’s important to have some visual consistency in your online presence.
From that Canva design you liked, you might be able to choose 1-3 colours to stick with for now.
I recommend Black and White and 1-2 other colours. Even just one colour + black + white. Even just black + white.
Keep it simple for now.
And be consistent.
You can get fancy later when you have more clarity about your business and audience.
Need a hand to get set up?
I help businesses set up all of these marketing assets: websites, Facebook pages, as well as affordable 101 branding with your fonts, logo and colours. Book in a time for a free chat if you are wondering whether I can help YOUR business.
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